I Want It All
Open the game- Brand
- MSI
- Year
- 2022
- Objective
- Product Launch
- Industry
- Tech & Telecom
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Merci-Michel
Objective
MSI launched an interactive marketing campaign to engage gaming enthusiasts and promote its high-performance gaming systems and peripherals. The campaign positioned MSI as a premium gaming brand while offering an engaging entertainment experience paired with the opportunity to win flagship products from their lineup.
Solution
A modern brick breaker game inspired by the classic Atari 1976 Breakout, developed by Merci-Michel agency. Players competed to earn prizes by progressing through the game. The campaign offered prizes including MSI gaming systems: MAG Infinite S3 12th, MAG Codex X5 12th, and MEG Trident X 12th paired with an Optix-MAG274QRF-QD monitor. The game was hosted on a custom domain and prominently featured MSI's gaming product lineup as part of the gameplay narrative.
Results
The campaign ran until August 21, 2022. Specific engagement metrics, participant numbers, or conversion data were not disclosed in public sources.
