Dell's Power Within Game

Objective

Dell needed to showcase the advanced gaming capabilities of its new G5 15 laptop to target gaming enthusiasts. The campaign aimed to demonstrate the laptop's performance through an immersive interactive experience, highlighting its 8th Gen Intel processor, NVIDIA graphics, advanced cooling system, and 4K display as key differentiators in the competitive gaming laptop market.

Solution

Dell created an interactive WebGL game playable directly in a browser at powerwithindell.game. The game featured multi-input controls—mouse, keyboard, and webcam—to allow players to experience the laptop's capabilities firsthand while engaging with an action-focused gameplay experience. The game was designed to dynamically showcase the G5 15's technical specifications through gameplay, demonstrating its processing power, graphics performance, and display quality. The campaign was developed by Y&R and Monks.

Results

The campaign received an Honorable Mention award from Awwwards (not The FWA) with community engagement ratings ranging from 6.50 to 9.20 out of 10 across multiple categories.