Gucci Burst
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Gucci
- Year
- 2021
- Objective
- Product launch
- Industry
- Fashion
- Mechanic
- Platformer
- Platform
- Mobile web
- Agency
- Superhero Cheesecake
- With
- Gucci
Objective
Gucci sought to create an engaging digital experience for the launch of the new Gucci Basket sneaker. The campaign leveraged the shoe's vibrant, colorful design aesthetic combined with Memphis-inspired graphics to capture audience attention through interactive gameplay.
Solution
A mobile-first pick-up-and-play platformer game where players navigate the Gucci Basket through a dynamic landscape of flying geometric shapes. Built with Three.js for mobile performance, the game features multiple difficulty levels and Memphis-inspired visual design that mirrors the shoe's colorful aesthetics. The game creates a direct connection between the product's visual identity and the interactive experience.
Results
Not published.
