adidas Yung

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Brand: Adidas
Year: 2019
Objective: Product launch
Industry: Fashion
Mechanic: Music
Platform: Web
Agency: Monks

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Screens

2 screens

Objective

adidas created a retro 90s-themed campaign hub for the Yung shoe series, featuring interactive music gameplay as the centerpiece of their product launch strategy.

Solution

The experience combines a playable music rhythm game with product videos and nostalgic visual design elements, immersing players in 90s aesthetics while promoting the Yung sneaker collection.