Beloved Bounce
- Brand
- Gucci
- Year
- 2021
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Music & Rhythm
- Platform
- Web
- Agency
- AQuest
Objective
Gucci's Beloved campaign told the story of the house's signature bags — Dionysus, GG Marmont, Horsebit 1955, Jackie 1961 — through a run of talk-show-style films fronted by James Corden and a rotating cast of guests. Beloved Bounce gave that narrative a second life beyond the films: a way to pull viewers from watching into playing, and to keep them inside Gucci's own channels rather than sending them elsewhere.
Solution
Beloved Bounce opens straight in the browser, no install needed, or lives inside the Arcade section of the Gucci App. The player takes charge of a microphone — the prop at the center of the campaign's talk-show films — and sends it hopping from one floating cube to the next across the screen. The only goal is to keep the mic moving fast enough to reach The Beloved Show before time runs out. A missed jump or an empty clock ends the run, and the player lands back at the start to try for a cleaner crossing.
- 1
The player opens Beloved Bounce on its own page or launches it from the Arcade section of the Gucci App; the game presents itself as a standalone spin-off of the Beloved campaign's talk-show video.
- 2
The scene shows a microphone, the show's signature prop, resting on a chain of floating cube platforms.
- 3
The player jumps the microphone from cube to cube in sequence, advancing it along the chain toward a finish point framed as the show itself.
- 4
The run is timed: the player must reach the end of the platform chain before the clock runs out to make it to the show on time.
