Bacardi DJ 2.0

Objective

Bacardi sought to engage young consumers through interactive entertainment and create a viral marketing moment around DJ culture. The brand launched 'DJ 2.0' to incentivize participation in a music-based competition, combining brand activation with cultural relevance to the electronic music scene.

Solution

DJ 2.0 was an advergame where players could mix beats and create their own DJ demos using Bacardi's branded platform. Users combined musical elements to produce custom tracks and submitted their creations to a Bacardi-hosted DJ contest. The game blended audio production mechanics with brand participation, allowing consumers to engage with music production while representing Bacardi.

Results

Not published.