Play Like Cardi B

Objective

Reebok launched a collaboration with rapper and brand ambassador Cardi B to promote a new footwear collection. The brand needed an unconventional, high-engagement activation to drive foot traffic to retail stores and capture attention from young consumers through entertainment rather than traditional advertising.

Solution

Flaq Digital created 'Joue-la comme Cardi B' (Play it like Cardi B), a 15-second mobile-first rhythm game where players tap rapidly to make Cardi B dance across three escalating difficulty levels. Successful completion unlocked chances to win exclusive Cardi B-themed experiences and shoe purchase opportunities. The game combined web and mobile platforms with bold artistic styling reflecting Cardi B's persona.