LEGO® DUPLO® JAMS
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- LEGO
- Year
- 2011
- Objective
- Engagement
- Mechanic
- Music
- Platform
- App
- Agency
- LEGO
- With
- Apptitude
- With
- Pereira & O'Dell
Objective
LEGO aimed to engage preschoolers and toddlers with DUPLO JAMS, combining interactive musical gameplay and educational content. The app targeted young children's developmental learning through play, addressing the need for age-appropriate digital experiences that blend entertainment with educational value.
Solution
DUPLO JAMS was an interactive musical app featuring a variety of mini-games designed for toddlers and preschoolers. Gameplay included alphabet learning activities, memory matching exercises, and building-themed games within a musical world. The app was developed in collaboration with Apptitude and Pereira & O'Dell, serving as an extension of the DUPLO product line into digital interactive experiences.
Results
Not published.
