Verizon Beatbox Mixer

Objective

Verizon aimed to build brand awareness of its broadband service and position itself as an entertainment-enabling company. The campaign leveraged the growing adoption of high-speed internet to demonstrate what consumers could accomplish online through an interactive, entertainment-focused experience.

Solution

Verizon created an interactive audio-visual mixing tool on its broadband portal (richerdeeperbroader.com) featuring five world-class beatboxers, including Rahzel from The Roots and Click Tha Supah Latin. Users could select and combine recorded video performances from different artists, manipulate beats in real time, and create unique mixes from millions of possible combinations. The experience emphasized the creative potential enabled by high-speed internet connectivity.

Results

Not published.