Get Mean Game | Kia Australia
Open the game- Brand
- Kia
- Year
- 2019
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Music
- Platform
- Web
- Agency
- Code on Canvas
Objective
Kia Australia launched the Cerato GT, a new turbocharged sports model, in January 2019. The campaign aimed to showcase the vehicle's distinctive exhaust sound signature and connect with performance enthusiasts through a memorable interactive experience. Kia partnered with ambassador Rafael Nadal to amplify reach and positioned the car as bold and athletic, emphasizing the first impression drivers get when starting the engine—its aggressive sound profile.
Solution
Get Mean Game is an interactive sound-matching challenge where players attempt to recreate the Cerato GT's engine audio with their own voice or sounds. The closer a player's sound matches the car's exhaust note, the higher their score. Built with Three.js, Vue.js, and HTML5, the game was hosted at getmean.com.au and featured gesture-based interactive controls. Kia set up an immersive activation booth at Federation Square in Melbourne during the Australian Open, combining the digital experience with physical presence to drive direct engagement.
Results
The game received an Honorable Mention award at Awwwards on February 21, 2019. The project was recognized for strong interactive design and creativity, with judges praising its Interaction Design implementation using Three.js and Vue.js technologies.
