Coachella Island
Open the game- Brand
- Coachella
- Year
- 2024
- Objective
- Other
- Industry
- Entertainment
- Mechanic
- Music & Rhythm
- Platform
- In-Game
- Agency
- Creators Corp
Objective
Coachella, a major music festival, partnered with Epic Games and Fortnite to extend the brand experience into the gaming world ahead of the 2024 festival edition. The objective was to create an immersive, music-themed play space that would engage Fortnite's audience and strengthen the festival's cultural relevance among younger demographics by translating festival aesthetics and artist collaborations into interactive gameplay.
Solution
Coachella Island, a custom UEFN map developed by Alliance Studios, launched in April 2024 and provided players with a virtual recreation of the festival's iconic Sahara Tent and artist-inspired environments. The experience featured music-based mini-games, hidden remix rooms, and rotating artist takeovers—with Grimes as the first featured artist. Players could access the island via Fortnite Creative using island code 5285-0991-5833, allowing them to explore festival-themed spaces and participate in artist-driven interactive activities.
