Desperados Rave to Save
Open the game- Brand
- Desperados
- Year
- 2022
- Objective
- Awareness
- Industry
- Food & drink
- Agency
- We Are Pi
Objective
To support European nightclubs forced to close during the COVID-19 pandemic by transforming home dancing into fundraising for venues. The campaign positioned Desperados as a brand champion of club culture, enabling people to contribute to their favorite venues' operational costs—including staff salaries and rent—while enjoying electronic music.
Solution
Rave to Save is a mobile app that uses smartphone accelerometers to track dance movements during live-streamed electronic music events. The core mechanic converts physical activity into donations: €1 per 1,000 dance steps (approximately 10 minutes of dancing). Users could increase contributions through direct donations, which Desperados matched up to €30,000 per event. The campaign featured eight virtual parties streamed on Beatport's Facebook and YouTube channels, with performances by prominent DJs including Purple Disco Machine. A 2022 iteration evolved the mechanics to reward dancers with prizes while supporting charities championing inclusivity in club culture, featuring DJ Peggy Gou and electronic music platform Beatport.
Results
Not published.
