Gucci Lips
Open the game- Brand
- Gucci
- Year
- 2020
- Objective
- Product launch
- Industry
- Fashion
- Platform
- Web
- Agency
- AQuest
- With
- Gucci
Objective
Gucci launched a new lipstick collection in early 2020 and needed to create engaging brand awareness around the product release. The brand commissioned an interactive experience to make the launch memorable, shareable, and aligned with Gucci's distinctive visual aesthetics and playful creative direction.
Solution
A pinball game where the paddles are fashioned from Gucci lipstick tubes, featuring the brand's signature visual language and campaign color palette (teal #49c5b6, rose pink #FF9398, red #D14836). Players navigate the pinball game through their web browser at guccilips.gucci.com. The experience was built with WebGL and PixiJS for graphics, tween.js for animation, and Node.js backend, combining interactive gameplay with gesture-based controls and vibrant illustration.
Results
The project earned an Awwwards Honorable Mention on February 12, 2020. Specific engagement metrics, player counts, and sales impact data were not publicly disclosed.
