Underworld Evolution Game

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Brand
Underworld Evolution
Year
2006
Objective
Product launch
Industry
Entertainment
Mechanic
Multiplayer
Platform
Web
Agency
Big Spaceship

Screens

11 screens

Objective

Sony Pictures and Big Spaceship created a promotional Flash game for the Underworld: Evolution film (2006) to engage audiences through interactive entertainment. The campaign leveraged the movie's central vampire versus werewolf faction conflict to create a compelling multiplayer gaming experience that would drive interest among the film's target demographic.

Solution

A tactical multiplayer browser-based game built in Flash where players choose to become either a Vampire or Lycan and engage in turn-based combat on a hexagonal grid. The game featured three modes: Deathmatch (one-on-one), War (competitive team battles supporting up to 16 players in 8v8 configurations), and Missions (story-driven single-player or cooperative content). The faction-based rivalry from the film became the core gameplay mechanic, with visual and thematic elements directly tied to the movie's narrative.

Results

Not published.