Street Pursuit - DIM

Objective

DIM, a French fashion brand, launched a new apparel collection with an interactive gaming experience tied to the product launch. The brand needed an innovative way to generate buzz and engage audiences in their e-commerce channel through an immersive brand activation centered around Paris.

Solution

Street Pursuit is an interactive chase game powered by WebGL technology that uses 360-degree photography of Paris streets. Players navigate through real Parisian locations to pursue and catch a hat character across the city. The experience combines immersive panoramic imagery with point-and-click navigation, allowing users to explore famous Paris neighborhoods while engaging with the DIM brand message. The game was hosted on the campaign microsite stayandfit.dim.fr.

Results

Not published.