Hyskor Run
- Brand
- Netflix
- Year
- 2023
- Objective
- Product Launch
- Industry
- Entertainment
- Mechanic
- Adventure & Quest
- Platform
- In-Game
Objective
Netflix released "Spy Kids: Armageddon" day-and-date on streaming and in theaters and wanted the story to keep going where its family audience already lived. Rather than a trailer push, this was Netflix's first original Roblox experience — a way to build a fan community around the premiere and test the platform as a marketing channel.
Solution
Players drop into the OSS spy agency, train in the Sim Gym, and then take on an obstacle course built for up to 8 competitors at once. Along the way they dodge traps, fight off skeletons, flee the Heck Knight, and race for King's Platform, grabbing Byte drives that unlock spy gadgets to gain an edge over rivals. Runs come in two flavors — a race against the clock or a last-one-standing Survival mode — and each match ends with one player crowned king of the platform. Free items like the Spy Suit and OSS Boss Shades let winners show off their rank between runs.
Results
Nearly 1 million play sessions in the first five days after launch; over 2.7 million total plays with a 71% positive rating; the official Roblox group has grown to 11,601 members; 2,260 players earned the Data Runner badge for collecting 100 Byte drives and 1,023 earned the Spy Royale badge for 20 wins.
- 1
The player opens the "Spy Kids: Armageddon | Hyskor Run" experience page, reads the premise that the Armageddon code has been launched and HYSKOR must be defeated, and enters as an agent of OSS, the spy agency from the Spy Kids films.
- 2
Before running the course, the player trains in Sim Gym, a practice zone for learning spy skills and controls.
- 3
The core loop is Hyskor Run, an obstacle course built from randomized sections each attempt, so the layout differs from run to run.
- 4
Along the course the player dodges traps, fights or avoids skeleton enemies, and evades the Heck Knight, a boss enemy that cannot be defeated head-on and must be outrun.
- 5
The player finds and uses spy gadgets mid-run, each one a one-time action that grants a temporary advantage over other racers.
- 6
The player collects Byte currency scattered along the course, also earned at the finish platform.
- 7
The goal of each run is to reach King's Platform at the end of the course; up to 8 players race together in Timed or Survival mode, and the round's winner is crowned King of the Platform.
- 8
Outside the run, the player claims free limited-run avatar items tied to the experience, including the Spy Kids Spy Suit and OSS Boss Shades, wearable across Roblox.
- 9
Returning players find added content such as a second map and new ways to earn Bytes and XP on King's Platform.
