Vision Run Essilor
Open the game- Brand
- Essilor
- Year
- 2017
- Objective
- Product launch
- Industry
- Beauty
- Mechanic
- Runner
- Platform
- Web
- Agency
- Houelbec
Objective
Essilor, a major eyewear and lens manufacturer, created a promotional web game in 2017. The campaign positioned corrective lenses as a tool for overcoming environmental challenges, showcasing different lens types through interactive gameplay. While explicit business objectives were not documented in available sources, the game design suggests brand education combined with audience engagement.
Solution
Vision Run is a runner game where players control a character who needs eyeglasses to navigate a low-poly desert landscape. Core mechanic: selecting and using the right Essilor lenses to overcome environmental obstacles and reach the oasis within a time limit. Players restart if they fail to reach the goal on time. Built with HTML5 and CSS with animation-focused design. The experience positions glasses not as a limitation but as essential tools for completing challenges.
Results
The campaign received community ratings on Awwwards, receiving 15 votes from community members. The project received Awwwards Honorable Mention status on January 30, 2017.
