Get Vive Ready
- Brand
- HTC
- Year
- 2016
- Objective
- Product Launch
- Industry
- Tech & Telecom
- Mechanic
- Arcade & Action
- Platform
- AR & VR
- Agency
- Feels Like
Objective
The campaign backed the April 2016 consumer launch of HTC Vive, giving people who couldn't try VR itself a taste of its core idea — controlling action with your body — and turning that into a clear call to check whether they were "Vive ready." Completing the game qualified players for a giveaway of the headset, so the play session doubled as a filter that handed HTC an engaged entry list instead of a pile of random signups.
Solution
The player opens the site on a computer and gets an on-screen code, then pulls it up on their phone and enters the code to pair the two screens. From there the phone becomes the controller: the player chops, tilts, spins, and swings it like a weapon in hand while, on the desktop, their character fights through the fictional city of Artima across four levels toward the final boss, Two Tails. Beating the boss ends the session and unlocks entry into the HTC Vive giveaway.
- 1
The game opens on a desktop landing page inviting the player to prove they are "ready for Vive" by completing a browser game, with an HTC Vive headset offered as the prize.
- 2
The site displays a sync code that the player enters on a separate page loaded on their smartphone; once linked, the phone becomes a motion controller, read via its gyroscope, that drives the on-screen action.
- 3
Play runs through four consecutive levels set in the fictional city of Artima, building toward a confrontation with a villain called Two Tails. In the first level, pizzas fly at the player, who slices them out of the air with sharp swings of the phone before they land.
- 4
In the second level, a subway tunnel, the player holds the phone straight or tilts it left or right to steer the on-screen camera along the tracks, dodging oncoming trains.
- 5
In the third level, the player swings the phone in wide circles to spin up a helicopter and dodge incoming projectiles, with faster circling producing better evasion.
- 6
In the fourth level, a boss fight, the player throws punching motions with the phone to charge an energy ball, then strikes a giant rat-king boss, Two Tails, with it.
- 7
Clearing the four levels with enough points ends the game and moves the player into a second phase: registering for a sweepstakes in which the HTC Vive headset is awarded at random among everyone who finished.
