Kubo & The Two Strings - Arcade
Open the game- Brand
- Kubo
- Year
- 2017
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Arcade
- Agency
- Assembly
Objective
Promote LAIKA's animated film 'Kubo and the Two Strings' by creating five interactive WebGL games that connected to key narrative scenes from the movie. The campaign aimed to drive audience engagement across desktop and mobile platforms through branded entertainment experiences.
Solution
Assembly developed five browser-based arcade games—Street Showdown, Shadow Sprint, Bachi Breaker, Origami Harmony, and Moon Beast Brawl—each translating pivotal scenes from the film into playable experiences. The centerpiece, Moon Beast Brawl, featured a competitive leaderboard where the top 250 players earned limited-edition Kubo + Air Jordan XV sneakers, creating a tangible incentive for engagement and amplifying the campaign's reach through social sharing.
Results
The campaign won multiple prestigious awards: Webby Award (2017), Axis Award Gold (2017), and Best Awards recognition (Silver and Bronze, 2016). Specific engagement metrics such as player counts, average playtime, or shoe redemption rates were not publicly disclosed.
