HARIBO Happy World (app)

Objective

HARIBO launched the world's first large-scale branded media exhibition experience in Jeju, South Korea, called Jelly Island. The initiative aimed to create an immersive brand world combining physical and digital touchpoints, with an accompanying mobile app extending the in-venue experience beyond the physical exhibition into an interactive, playable format for visitors.

Solution

The app titled 'HARIBO Happy World: Invitation to Jelly Island' featured AR-enhanced gameplay tied to the exhibition's seven themed zones. The primary game mechanic was a bingo game where visitors could earn in-app coins through gameplay and participation, which could be exchanged for postcards or store discounts. The experience integrated projection mapping, AR technology, and interactive elements to create an immersive playable brand environment.

Results

Not published.