Jeu De Grattage IziLo (IziLo Scratch Card Game)
- Brand
- RATPDev
- Year
- 2023
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Mini-Games
- Platform
- Installation
- Agency
- Drimify
Objective
Ahead of European Mobility Week, RATP Dev's IziLo transit network wanted to reward loyal season-ticket holders and pull in new subscribers, all while pushing the week's sustainable-transport message. Tying the prizes to bikes, scooters and kayaks let the reward itself keep the campaign's theme going after the game ended.
Solution
Riders reached the game via a QR code posted on buses and boats, from the IziLo member area, or directly at izilo.bzh. Before playing, they entered their name, email and KORRIGO card number, which limited each subscriber to a single attempt. They then scratched off a virtual card with a finger or the mouse, revealing a mobility-themed prize underneath. Winners could share their result on IziLo's Facebook page, then collected their prize in person at a ceremony held at the Maison des mobilités.
Results
Engagement rose 66% across the campaign's three years, with about 9,500 interactions from Lorient travellers in a single week.
- 1
Each September during European Mobility Week, IziLo transit subscribers in Lorient are invited to play via a QR code on buses and boats, a link in their account, or a news post on izilo.bzh.
- 2
The link opens a branded IziLo/RATP Dev page introducing prizes tied to sustainable mobility.
- 3
Before playing, the player fills out a form with name, email, and the customer number printed on their KORRIGO transit card, limiting entry to active subscribers with one attempt each.
- 4
The player is shown a virtual scratch card and reveals it by dragging a finger or the cursor across its covered surface.
- 5
The reveal shows either a mobility-themed prize or a blank card; winning outcomes are distributed across the whole week-long window rather than drawn at a single moment.
- 6
Winners can share their result on the transit network's Facebook page.
- 7
After the week ends, winners are notified by email and invited to collect their prize in person at a set date and location, showing their KORRIGO card and ID; unclaimed prizes expire after 30 days.
