#OceanTurns5 Summer Digital Sweepstakes
- Brand
- Ocean Casino Resort
- Year
- 2023
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Drimify
Objective
Ocean Casino Resort was marking its fifth anniversary in Atlantic City and wanted to turn the social buzz around the milestone into something lasting: a bigger CRM list, more traffic to the resort's site, and stronger brand loyalty heading into peak summer season.
Solution
Visitors landed on the resort's birthday sweepstakes page, entered their email, and pulled the handle on a branded instant-win slot machine — no waiting for a drawing. The reels spun and stopped immediately, telling the player on the spot whether they'd won one of the day's roughly three prizes: an Ocean-branded cooler, a wine tumbler, or a bottle of the resort's limited-edition Hank Sauce. Every play also entered players into the campaign's bigger drawings, for a shot at one of three #OceanTurns5 experience packages or the $2,000 grand prize. Each email could play once a day, so returning players got a fresh spin — and a fresh chance to win — every 24 hours.
Results
466,688 participants played, yielding 265,549 emails collected for the resort's CRM database, a 75% engagement rate, and about 500,000 visits to the resort's website over the three-month run.
- 1
The player arrives at Ocean Casino Resort's sweepstakes landing page from #OceanTurns5 social posts and resort promotion, where the page explains the resort's fifth-anniversary summer giveaway, its prize tiers, and a $2,000 grand prize.
- 2
Before playing, the player confirms eligibility: 21 or older, not a resort employee, and not on New Jersey's self-exclusion list.
- 3
The player fills out an entry form on the same page, submitting an email address that both unlocks the game and serves as the player's identifier for prize notification.
- 4
The player enters a branded slot machine and triggers a spin with a button, lever, or swipe.
- 5
Three reels of symbols spin and stop one column at a time, with the outcome resting on the final reel; a matching combination produces a win.
- 6
The result appears immediately on a dedicated win or lose screen, each with its own animation; winning spins award one of several branded prizes, such as a mug, wine tumbler, or a limited-edition hot sauce bottle.
- 7
Every entry, win or lose, also lands the player in a separate ongoing pool for bigger prizes: three experience packages awarded during the summer and a $2,000 grand prize drawn at the campaign's close.
- 8
Play is capped at one spin and one entry per person or email per day, encouraging the player to return daily for the length of the campaign.
- 9
Winners are drawn at random by the platform and contacted by email and phone, with a fixed deadline to respond before the prize is forfeited.
