Over 260,000 customer emails collected by Ocean Casino Resort’s gamified sweepstakes

Objective

Ocean Casino Resort, an Atlantic City casino, aimed to celebrate its 5-year anniversary (#OceanTurns5) by acquiring customer email data for CRM database enrichment while driving website traffic and strengthening brand loyalty during summer.

Solution

Drimify's customized instant-win slot machine game ran for 3 months with a randomized prize distribution algorithm. Players competed for Ocean Casino Resort-branded merchandise (koozies, wine tumblers, limited edition Hank Sauce bottles), experience packages, and a grand prize of $2,000. The platform distributed approximately 3 prizes daily throughout the campaign and integrated with the casino's CRM system for email collection.

Results

The campaign attracted 466,688 participants with a 75% engagement rate, collecting 265,549 customer email addresses and driving approximately 500,000 website visitors to the casino's site during the 3-month summer promotion period.