Telecoms Company Free Reward 25,000 Clients Through Gamified Instore Promotion

Objective

Free, a major French telecommunications provider, aimed to deepen customer relationships and drive engagement across their 240-store retail footprint. The campaign sought to reward and retain existing customers while creating in-store sales opportunities and motivating service upgrades through a memorable brand experience.

Solution

A phygital (digital + physical) instant-win game deployed exclusively in Free's retail stores via the Drimify platform. Store advisors distributed unique access codes to customers who renewed subscriptions, upgraded plans, or signed new contracts. Players accessed a quick, instant-win experience with a tiered prize structure: high-volume low-value items (small prizes) alongside scarce premium rewards (signed football jerseys, match tickets, exclusive experiences). Geographic targeting ensured relevant prizes by region; each customer could win once. Visible wins at terminals generated FOMO and supported conversion efforts while building positive in-store atmosphere.

Results

24,451 total engagements across stores with an 82% engagement rate from 30,105 participants. The campaign successfully retained and expanded the customer base, converting one-time actions into recurring customer relationships through staff-customer connections and sales opportunities created.