Beauty House
Open the game- Brand
- Givenchy
- Year
- 2022
- Objective
- Awareness
- Industry
- Fashion & Beauty
- Mechanic
- Mini-Games
- Platform
- In-Game
Objective
Givenchy Beauty wanted to become the first luxury beauty house with a permanent presence on Roblox, building affinity with Gen Z players where they already spend their time rather than pushing a sale. The brief called for a real game rather than an ad unit — branded items would be won through play, not bought — so the house could read as a lifestyle and self-expression brand staying close to pop culture and platform-native creator habits.
Solution
Players arrive in the gardens of a 16th-century manor and wander freely between themed zones: a dancefloor built around the Irresistible fragrance, the L'Interdit metro station, a makeup gazebo, a runway, a pool and a photo booth. A UGC Quests menu tracks a running list of tasks — hunting down hidden logos, dancing for a set number of minutes, walking the runway show three times, finding a hidden maze — and each one completed drops a free Givenchy-branded avatar accessory into the player's inventory. A beauty-contest loop turns the house's product categories into the core game: players make up their avatar, walk it down the catwalk, and other players vote, with the top three landing on a podium. The manor is then re-dressed with new zones, quests and rewards each season — a Winter Escape, a Pride makeover — so there's a reason to come back rather than a one-off event to miss.
Results
18.2 million lifetime visits and 51,380 favourites on Roblox as of September 2026; the developer's own case study cites 121M+ minutes played and an 82% like rating. The house passed 10.7 million visitors by December 2023 and drew over 2 million participants in its first phase. Its signature quest rewards show the depth of play behind those totals: the Le Rouge Cross-body Bag has been claimed nearly 2.9 million times, the 4G Scavenger Hunt skateboard close to 940,000 times, and the Prisme Libre Ear Muffs over 635,000 times.
- 1
The player finds Givenchy Beauty House on Roblox, a verified branded page promising an improved runway, makeup looks and a dance floor, and presses play with no purchase or tutorial gate. Spawning in the gardens of a 16th-century manor styled after founder Hubert de Givenchy's own house, the player walks freely into the space.
- 2
An on-screen UGC Quests menu lists every open quest and functions as the player's to-do list for the whole house; completing a quest unlocks its matching Givenchy avatar accessory for free.
- 3
A scavenger-hunt mechanic runs through the map: the player searches the spawn area, dance floor, subway, runway, pool, makeup gazebo and a tree for 10 hidden Givenchy logos to earn an accessory, and a later scavenger-hunt mini-game added in March 2023 rewards a White 4G Skateboard the same way.
- 4
At the makeup station the player creates a look for their avatar and, in contest rounds, must match it to a set theme to qualify; when a show starts, registered players take turns on the runway, the others vote afterward, and the top three sit on a podium until the next show. Finishing three shows unlocks the 4G Cap.
- 5
On the Irresistible dance floor, named for the fragrance, the player dances to build up 600 total seconds of dancing, not necessarily consecutive, and earns the Irresistible Backpack.
- 6
Down in the L'Interdit metro station, the house's second fragrance zone, the player interacts with a vending machine to receive the Le Rouge Cross-body Bag.
- 7
A hidden route inside the subway lets the player step through the curtains of an 'out of order' photo booth into a maze; completing it unlocks the secret 4G Sunglasses.
- 8
Outside the quest lines, the player can use a separate photo booth to pose their avatar and hang out at the Givenchy-styled pool between shows.
- 9
A December 2023 seasonal layer turns the house into a snow-covered chalet: the player applies that year's holiday makeup products at the stations, visits fragrance-themed spaces for L'Interdit, Irresistible and Gentleman, performs ski tricks on a rink and dances on an igloo floor, and clears a Christmas Tree obstacle course for a digital Voyou Bag, limited-edition earrings and a gifting code redeemable on Givenchy's own website.
- 10
A June 2024 seasonal layer redresses the house for Pride Month with rainbow decor, a redesigned dance floor with original music and a selfie area; the player browses and tries on wearables from an interactive showcase of LGBTQ+ Roblox creators, shows the look on the runway, and works through weekly Pride quests that culminate in a virtual Couture Voyou bag reveal at the end of June.
