Chupa Chups Scan, Play & Win

Objective

Chupa Chups India aimed to drive engagement and repeat purchase behavior among consumers through an interactive gaming platform tied directly to packaged products. The campaign leveraged gamification to create a branded experience that rewarded regular interactions, building emotional connection to the lollipop brand in a competitive confectionery market.

Solution

Chupa Chups Scan, Play & Win featured a QR code on packaging that unlocked access to a gaming hub with five mini-games: Candy Snake, Cricket Bowling, Treasure Island, Candy Runner, and Candy Connect. The platform offered both AR-enhanced and non-AR versions to reach broader audiences. Players could compete via two routes—scanning packaging or accessing digital/social content directly—and submitted scores to monthly leaderboards. The platform was hosted on games.chupachups.in. Top performers in each game zone won Amazon vouchers worth ₹2,000 monthly, with 20 total winners selected each month (10 from AR zone, 10 from non-AR zone).

Results

Not published.