Over 29K customers play Mont Roucous Water’s gamified sales and branding campaign per quarter

Objective

Mont Roucous, a French mineral water brand positioned for mothers and babies, sought to drive retail sales and strengthen brand loyalty through interactive engagement. The campaign aimed to grow their email subscriber base while rewarding customers with exclusive, practical branded merchandise that reinforced their market position.

Solution

A customized Spin the Wheel game accessible exclusively to valid purchase holders. Customers who bought 6-liter packs of Mont Roucous water entered the product expiration date and batch number to unlock the game experience. Winners were awarded Le Biberon Français baby bottles (a curated partnership brand) through a secondary form. The campaign ran for one year with quarterly tracking cycles.

Results

29,042 player engagements per quarter across the year-long campaign; 595 baby bottles distributed to winning customers; measurable increase in marketing list opt-ins and sustained sales growth throughout the promotional period.