Wheel Of Fortune

Roue De La Chance

Screens

13 screens

Objective

Mont Roucous wanted to convert its 6x1L multipack into a repeat purchase, not just a one-off sale, so it tied a prize draw to proof of that specific pack. The campaign also aimed to build the brand's newsletter list and to reinforce its mother-and-baby positioning by rewarding buyers with a practical co-branded item rather than a generic freebie.

Solution

The player buys a 6x1L pack of Mont Roucous, finds the batch number and expiry date engraved between the cap and label of a bottle, then heads to the brand's dedicated microsite headlined "Win a bottle for Baby!" Tapping the pink entry button opens a form asking for name, email, a newsletter opt-in, and the batch number and expiry date from the pack. Submitting the form spins a wheel that reveals on the spot whether they've won a Mont Roucous x Le Biberon Français baby drinking bottle. Winners fill in a short follow-up form with their delivery address to claim their prize within three weeks; anyone who doesn't win can simply try again with their next pack.

Results

The year-long campaign drew 29,042 player engagements per quarter and awarded 595 baby bottles to customers with a verified purchase.

How it plays

5 steps

A shopper unlocks the game only by buying a 6x1L pack of Mont Roucous water in store, then reads the batch number engraved on a bottle and the pack's expiry date.

From the brand's site the player opens the dedicated "Roue de la Chance" page and fills a short entry form — name, email, newsletter opt-in, and the pack's expiry date and batch number — which the site validates against a real purchase.

The player spins a wheel of fortune and gets an instant result: win or lose, revealed on the spot.

A winner fills a second, longer form with a delivery address, gets a confirmation email, and receives a Mont Roucous x Le Biberon Français baby bottle within three weeks once the entry is validated.

A losing spin ends the session with no replay on that code; the player can return only by buying another pack and entering its new batch number.