Balloon Burst
Read the story- Brand
- Burger King
- Year
- 2024
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Mini-Games
- Platform
- App
Objective
For Burger King's 70th anniversary in May 2024, the brand needed a reason for Royal Perks members to open the app more often and a hook to pull in guests who hadn't joined the loyalty program yet. A carnival-themed game built emotional pull beyond the usual discount codes, and by reviving the old Stout King mascot, it aimed past the core Gen Z/millennial base toward older guests who'd remember him.
Solution
Signed-in Royal Perks members find a "Balloon Burst" tile in the BK app or on bk.com, which opens onto a carnival dart-tossing booth. The player aims and throws darts at balloons, popping enough of them to clear each of seven levels — any level can be replayed as many times as needed before moving on. Finishing all seven earns a flat 400 Crowns, enough for a free menu item, and every attempt also counts as one sweepstakes entry toward a $70 gift card. The game resets once a day, so a player can only take a fresh crack — and a new entry — every 24 hours.
- 1
The game sits inside Burger King's Royal Perks loyalty program on bk.com and the BK app; playing requires a free Royal Perks account, and the player logs in before starting.
- 2
The player finds the "Balloon Burst" tile in the loyalty interface and taps the promo banner to launch the game.
- 3
A branded landing page opens with a "Play Now" button to start the game, or the player can skip it entirely.
- 4
The game is a carnival-style dart-toss booth featuring balloons and Stout King, a retro Burger King mascot; the player aims with the cursor or a tap and throws darts to pop the balloons.
- 5
Popping the required number of balloons clears a level and unlocks the next one; a level can be replayed as many times as needed before it opens the next, across seven levels total.
- 6
Clearing all seven levels awards 400 Crowns in Royal Perks points, credited automatically, with a cap of one such award per account for the whole promotion.
- 7
Whether the player finishes the game or skips it, the session earns one sweepstakes entry, capped at one game and one entry per day, so players return daily for more chances.
- 8
After the promotion ends, Burger King draws 70 grand-prize winners, each receiving a $70 Burger King e-gift card, limited to one prize per account.
