Printempsland

Objective

Printemps, a French department store, sought to extend its in-store carnival experience into a digital environment to engage customers beyond the physical retail space. The playful, colorful 3D universe was designed to build a connection between Printemps' brick-and-mortar operations and its digital presence, offering customers an interactive branded experience.

Solution

A vibrant 3D amusement park called Printempsland, accessible on both mobile and desktop, featuring three interactive mini-games: duck fishing, a ball pit challenge, and whack-a-mole gameplay. Built using Three.js for smooth real-time 3D rendering, the experience was developed by agency Useradgents in collaboration with animation studio Un Œil Sur Tout and Byzance. The 3D environment was designed to immerse players in a playful carnival atmosphere.

Results

Not published.