Printempsland
- Brand
- Printemps
- Year
- 2023
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Useradgents
Objective
Printemps built Printempsland to bring its in-store Printemps Land operation — the colorful 'kinetic playground' installed across the Haussmann flagship in spring 2023 — onto the web, tying the physical retail experience to printemps.com. The game also served as a lead-generation hook: clearing it let shoppers enter a sweepstakes for a trip to New York, pulling traffic and entrants to the site.
Solution
Players land on an aerial 3D map of a candy-colored amusement park, complete with a roller coaster and the recognizable atrium of the Printemps Haussmann store, and can zoom, rotate, and pan around it to see what's there. Clicking into the map drops them into one of three fairground games — chasing rubber ducks, diving into a ball pit, or whacking a mole — through a short transition screen, then back out to choose the next attraction. Everything runs straight in the browser with no install, working the same way on phone and desktop. Once they've played through the attractions, players can register for a chance to win a trip to New York for two.
- 1
The player opens the game on desktop or mobile and lands on the start screen of Printempsland, a brightly colored 3D amusement park.
- 2
From there the player explores a 3D park map showing roller coasters, rides, and a recreated Printemps Haussmann atrium, surrounded by decorative touches like ornamental ducks, panning, zooming, and looking around before picking where to go.
- 3
The player picks one of three fairground attractions from the map to enter, and a transition screen bridges the jump from map to mini-game.
- 4
One attraction is a duck-fishing game (pêche aux canards), where the player catches ducks floating past, as at a real fairground stall.
- 5
Another is a ball-pool challenge (piscine à boules), a game set inside a pool filled with balls.
- 6
The third is a whack-a-mole attraction, where the player strikes targets as they pop up.
- 7
All three attractions are also playable on mobile, with the interface adapted for a vertical screen.
- 8
After playing, the player can enter a sweepstakes for a trip for two to New York.
