adidas Jersey Game
Open the game- Brand
- Adidas
- Year
- 2017
- Objective
- Product launch
- Industry
- Sports
- Platform
- Web
- Agency
- UFOMAMMOOT
- With
- adidas
Objective
Adidas launched an interactive mobile game to amplify the reveal of Germany's redesigned home kit for the 2018 FIFA World Cup. Unveiled in November 2017, the campaign targeted football fans with an immersive digital experience that highlighted the jersey's modern reinterpretation of the iconic 1990 design, building excitement ahead of the tournament.
Solution
UFOMAMMOOT created a WebGL-based browser game where players control a footballer (Mesut Özil) executing skills and evasive movements through obstacles, with slow-motion mechanics emphasizing the new jersey's sharp design. Distributed through Instagram story swipe-up ads targeting German audiences, the game featured competitive leaderboards, friend challenges, and score sharing on social platforms. Built with WebGL, HTML5, and CSS3, it combined 3D gameplay with modern typographic styling to showcase the kit's aesthetics and performance features.
Results
Not published.
