Objectif Gros Bebe (Operation Big Baby)
Open the game- Brand
- Naza
- Year
- 2020
- Objective
- Product Launch
- Industry
- Entertainment
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Lostmechanics
Objective
With concerts and in-store promotion off the table during France's second COVID lockdown, Believe needed a way to keep rapper Naza close to his fans entirely online for the release of his album "Gros Bébé." Leaning on Naza's own gamer identity and his active online following, the label built a free browser game to give fans a reason to engage with the release — and keep coming back to it — from home.
Solution
You open a link in your browser and you're straight into the game — no app, no install. You're steering a hot-air balloon painted with Naza's face on a vertical, endless climb that launches from the train station in Créteil, his hometown, and rises past the La Défense towers toward space. Tapping keeps the balloon airborne: you grab fuel items like a burger, a piece of chicken, and candy to gain altitude, while dodging obstacles that get stranger the higher you go — a green mouse, a plane, a dragon, a bird, even a space shuttle. Naza's own voice, in French and Lingala, comments live on how well or badly you're flying, over a soundtrack pulled from the album, and a run ends the moment you hit something. A running tournament layered on top handed out tiered prizes for high scores, including a PlayStation 5 giveaway in December 2020, giving players a reason to fly again.
Results
In the first 4 days after launch, the game logged 34,000 plays from 8,800 unique visitors — an average of 4 plays per visitor — with an average session length of 2 minutes 30 seconds.
- 1
The game opens directly in the browser at grosbebe.naza-shop.com with nothing to install: a title screen shows the Naza logo and a JOUER button.
- 2
Tapping play drops the player at street level inside a hot-air balloon shaped like the artist's head; a cursor-ring steers it left and right while the screen scrolls continuously upward. A 3-2-1 countdown starts the run, and a HUD tracks time, score, and altitude.
- 3
The core loop is an endless vertical dodge-and-collect: fuel glows in a yellow-green halo and obstacles sit in a red ring with a lightning icon, both streaming down from above. The route rises from a low-rise construction site into a glass-skyscraper district and then open sky, adding new fuel and obstacle types at each stage, and at greater height fuel and hazards line up so the player must thread a gap to reach it.
- 4
Each fuel item collected fills a FAIBLE-to-GROOOS gauge that fattens the balloon and keeps it aloft.
- 5
The run is scored to tracks from the album, and Naza's own recorded voice comments live on hits and misses, in French and Lingala, referencing people from his circle such as Bingui.
- 6
The climb is staged as a landmark route from Naza's hometown of Creil past the La Défense towers, through non-interactive branded scenery, a passing airship bearing a track title, cloud layers that briefly block the view, a commercial airliner's altitude, and finally a starry edge-of-atmosphere backdrop where the gauge runs low and obstacles grow denser.
- 7
A collision once the gauge is empty ends the run: the screen cuts to a GAME OVER title over the frozen score, time, and altitude.
- 8
A results screen shows the final score, time, and altitude, offers to save the result toward a prize, and links to a leaderboard, a replay button, and sharing. The game has no ending, only a rising high score across short repeated sessions.
- 9
Saved scores feed a competitive leaderboard with tiered rewards, including a PlayStation 5 drawing held among players in December 2020.
