LEGO Star Wars III Website
- Brand
- LEGO
- Year
- 2011
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- LEGO
Objective
Launch LEGO Star Wars III: The Clone Wars video game (March 2011) by creating an online promotional experience that would build anticipation and engagement around the game release. The experience was designed to let fans interact with Star Wars characters in an interactive setting tied to the game's gameplay.
Solution
RED Interactive Agency developed a real-time, multiplayer online experience where players controlled Star Wars characters and collaborated to solve puzzles together. The website served as a direct promotional platform for the video game, offering interactive gameplay that previewed the cooperative puzzle-solving mechanics players would encounter in LEGO Star Wars III.
Results
Not published.
