Delicrunch
- Brand
- Cacharel
- Year
- 2022
- Objective
- Other
- Industry
- Fashion & Beauty
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Flaq
Objective
Cacharel built the game to support the European launch of its new fragrance, Yes I Am Delicious, giving the brand's #CacharelSistas community a way to engage with the scent before they could smell it. The puzzle was designed to drive sampling of the fragrance and collect player data for the launch campaign, while spotlighting its key notes of jasmine, mandarin, and cocoa.
Solution
Players open on a grid filled with the fragrance's ingredients and Cacharel brand icons, styled after the TV spot that inspired the game. With 18 moves per round, they slide and line up matching tiles to release jasmine, mandarin, and cocoa essence, working to collect the minimum amount of each before the moves run out. Clearing the target unlocks a reward screen where players can claim a free sample of Yes I Am Delicious and enter a Cacharel giveaway by leaving their contact details.
- 1
The player opens a Cacharel brand web game, playable on phone or desktop, that visually continues the ad campaign for the Yes I Am Delicious fragrance.
- 2
The core loop is a match-3 style puzzle: the player lines up matching tiles of fragrance ingredients and brand icons, framed as "releasing the power of the scent."
- 3
Each level sets a concrete target: collect a minimum amount of jasmine, mandarin, and cocoa essence, the three featured notes of the fragrance, within a budget of 18 moves.
- 4
The player wins the level by gathering all three ingredients before the moves run out.
- 5
On winning, the player is offered a free sample of Yes I Am Delicious by submitting personal contact details, and is also entered into a Cacharel gift giveaway.
