Norvina's Cyber Punk Stunt

Objective

Norvina (Anastasia Beverly Hills) launched her fifth beauty collection with an immersive interactive experience designed to engage consumers directly at the moment of product release. The brand created a gamified entry point combining cyberpunk aesthetics with a sweepstakes mechanism to build buzz and drive traffic to the product launch.

Solution

An immersive cyberpunk-themed video game developed by Elva where players navigate a virtual futuristic environment collecting 25 colored hearts while avoiding red holographic obstacles. The game runs until players either collect all hearts or lose all lives. Players had the chance to win prizes through a series of four weekly sweepstakes drawings, with gameplay performance unlinked to sweepstakes eligibility. The experience was built using Figma, After Effects, and custom audio design, and was playable directly at norvina.com.

Results

Not published.