Cyber Punk Stunt
- Brand
- Norvina
- Year
- 2021
- Objective
- Product Launch
- Industry
- Fashion & Beauty
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Elva
Objective
Norvina needed the launch of its fifth Pro Pigment Palette to have its own moment, not just a product listing in the shop. A standalone microsite paired with a sweepstakes that reset daily gave the release a reason to keep pulling people back for weeks rather than one release-day spike, while the game's neon look doubled as a showcase for the palette itself.
Solution
Visitors arrive on a neon, cyberpunk-styled Norvina page and hit play to drop into a first-person run down a glowing city alley. Steering through the flight, they scoop up 25 colored hearts while swerving around red holograms, each hit costing a life. The run ends the instant every heart is collected or every life is gone. Finishing unlocks entry into the sweepstakes, so there's no penalty for a bad run beyond having to try again — and a reason to come back the next day for another shot.
- 1
The game lives on a standalone campaign site, norvina.com, rather than a product page on the Anastasia Beverly Hills store; the brand links directly to it from social posts ("GAME ON! Head to norvina.com/game..."), and players land straight on the playable screen at norvina.com/game.
- 2
Players fly through a virtual cyberpunk city alley, collecting colored hearts scattered along the route (25 in total) while dodging red holograms that cost a life on contact.
- 3
A run ends either when the player collects every heart or loses all lives to collisions, triggering a Game Over screen.
- 4
Finishing a run is the entry ticket to the Norvina Cyberpunk Stunt Sweepstakes, open to US residents (50 states and DC) aged 18 and up, with one entry allowed per day.
- 5
Winners are chosen by random drawing across four weekly draws; in-game performance has no bearing on the odds of winning.
- 6
Around the game, the brand publishes "Get the Look" imagery based on its screens (such as a Game Over-themed look), tying the arcade experience to makeup looks built with the NORVINA Pro Pigment Palette Vol. 5 and other ABH products.
