RISK Factor
Open the game- Brand
- RISK
- Year
- 2008
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Mini-games
- Platform
- Web
- Agency
- Enter the studio
Objective
Hasbro sought to drive interest in a refreshed version of its iconic RISK board game by creating a digital experience that would engage players online. The campaign aimed to extend the brand's reach beyond traditional board game audiences through interactive gameplay that reinforced RISK's core appeal of strategy and global conquest.
Solution
Enter the Studio developed 'Man Land', an integrated Flash-based website featuring a suite of mini-games centered on conquest and strategic gameplay. The experience was hosted on Hasbro's domain and designed to attract new audiences while reinforcing the brand connection to strategy and territorial domination themes from the physical board game.
Results
Not published.
