Play you had to walk up to
Screens in stores, arcade cabinets at events, projections on buildings — games with a physical address.
53 games
SK
Playable nowEngagementInstallationBborabora studiosSSkodaMake every km count - Skoda Exhibit GameWC
Playable nowEngagementInstallationVVTProDesignWWhite ClawWhite Claw Winter GamesNI
Playable nowEngagementInstallationUUNIT9NNikeNike: Reactland DubaiNI
Playable nowProduct launchInstallationUUNIT9NNikeNike: ReactlandHB
Playable nowAwarenessInstallationMMRYHHBOHBO: The EscapeVW
Playable nowEngagementInstallationDDDBVVWVW: Foosball ArcadeIB
Playable nowEngagementInstallationOOgilvyOne LondonIIBMIBM Make The TeamIN
SalesInstallationCCollective LondonIinFAMOUSinFAMOUS Second Son - Enjoy Your PowerMI
EngagementInstallationMMigrosCaptormaniaGO
Playable nowEngagementInstallationAAV&CGGoogleGoogle Chrome Racer InstallationSA
Playable nowProduct launchInstallationWwho's mcqueen picture GmbHSSamsungAll Eyes on S4NOProduct launchInstallationLLowe RocheNNokiaNokia Push to StartLF
EngagementInstallationDDrimifyLLa Fournée DoréeBakery brand La Fournée Dorée cook up 45K interactions and a 93% engagement rate with gamification in food retailCO
SalesInstallationDDrimifyCCotyBeauty giant Coty score a +92% increase in average basket spend through gamificationBI
SalesInstallationDDrimifyBBilsteinBilstein revs up engagement: 1,600 play parts manufacturer’s gamification experience at motorsports eventPO
EngagementInstallationDDrimifyPPorscheCar brand Porsche score 97% engagement rate by gamifying world’s highest altitude pop-up storeCA
EngagementInstallationDDrimifyCCargillCargill level up B2B events strategy with gamification, scoring major uplift in engagementsCCAwarenessInstallationAAdmcomCCasinó CampioneCasinó in Campione d'Italia: Play on the wayDF
EngagementInstallationDDrimifyDDFSDFS transforms the luxury retail experience and rewards over 1,000 high-value customers in-store through gamificationESEngagementInstallationWWieden + KennedyEESPNESPN: Monster Storefront, ESPN Street-Level Interactive GameGR
Playable nowEngagementInstallationMMITP AgencyGGage Roads BrewingGage Roads Brewing Co: Tinska Outdoor GameRE
Playable nowEngagementInstallationDDrimifyRRenaultGamified VivaTech event booth scores a 63% engagement rate for Renault’s mobility brand, MobilizeGC
Playable nowAwarenessInstallationRRed Paper HeartGGoogle ChromeGoogle Chrome: Data DefenseGR
Playable nowEngagementInstallationOOblioGGrubhubGrubhub: Lollapalooza TriviaHSEngagementInstallation3358HHelsingin SanomatHelsingin Sanomat: Nyt Battle, Real life gameLALoyaltyInstallationDDrimifyLLandsecLandsec boosts loyalty sign-ups by 20% with year-round gamification in UK shopping mallsMDEngagementInstallationMMountain DewMountain Dew Gaming Zone ActivationNESalesInstallationJJCDecauxNNescaféNESCAFÉ: Nescafe's Interactive DOOH Game at Shanghai Metro StationSNSalesInstallationDDrimifySSpace NKSpace NK boost sales by helping 14K shoppers per quarter find perfect product with in-store gamificationSP
Playable nowAwarenessInstallationCColenso BBDOSSparkKillabyteSN
Playable nowEngagementInstallationMMethod Studios (NZ)SSport New ZealandSport New Zealand: 8-bit Tokyo OlympicsFR
EngagementInstallationDDrimifyFFreeTelecoms company Free reward 25,000 clients through gamified instore promotionTE
Playable nowBrand imageInstallationTTAXITTELUSTELUS: Urinal gameRAAwarenessInstallationDDrimifyRRATPDevTravel leaders RATPDev raise engagement by 66% across 3 years for European Mobility Week campaignVE
SalesInstallationDDrimifyVVetoquinolVeterinary pharma MNC Vetoquinol hit 78% engagement with lead generation event gamesWD
Playable nowAwarenessInstallationMMutantWWakker DierWakker Dier: Game of the GooseWMEngagementInstallationDDrimifyWWhyte & MackayWhyte & Mackay collect 2K leads through gamified phygital campaign in premium retail locationWR
Playable nowEngagementInstallationDDrimifyWWilliams RacingGamification experience scores 1,139 leads to take pole position at Williams F1 X Kraken fan eventLE
Playable nowAwarenessInstallationLLEGOLLEGOLEGO x Pharrell Williams PinballKL
EngagementInstallationMmakemepulseKKlarnaThe MythBuster ChallengePU
Playable nowAwarenessInstallationMMonksPPUMAPUMA: #NYCGP Motorsport InstallationPR
Playable nowEngagementInstallationDDroga5 NYPPrudentialPrudential: Escape RoomSA
Playable nowProduct launchInstallationAAntfoodSSamsungSamsung Step ChallengeG5
EngagementInstallationRRoundhouse AgencyGGambler 500Roundhouse vs. The Gambler 500AM
Playable nowAwarenessInstallationAAKQAAAmazonAmazon Echo: Escape RoomAU
Playable nowProduct launchInstallationPPOLAAudiAudi: Enter SandboxLT
Playable nowProduct launchInstallationFFrance tv nouvelles écrituresLLes TémoinsLibérez ÉmilieLI
Playable nowAwarenessInstallationLLionsgateLLionsgateJigsaw: Escape RoomBA
Playable nowEngagementInstallationBBBH LondonBBritish AirwaysBritish Airways Ticket GiveawayUR
Playable nowEngagementInstallationRRed Paper HeartUUrbanDaddyUrbanDaddy Cycling ClassicAR
EngagementInstallationSSaatchi & Saatchi StockholmAArielAriel Fashion ShootPB
EngagementInstallationBBEAM InteractivePPBRPBR Drink & DrawRN
Playable nowEngagementInstallationRResnRRNZAFRNZAF Challenges
Playable nowEngagementInstallationBborabora studiosSSkodaMake every km count - Skoda Exhibit GameWCPlayable nowEngagementInstallationVVTProDesignWWhite ClawWhite Claw Winter GamesNIPlayable nowEngagementInstallationUUNIT9NNikeNike: Reactland DubaiNIPlayable nowProduct launchInstallationUUNIT9NNikeNike: ReactlandHBPlayable nowAwarenessInstallationMMRYHHBOHBO: The EscapeVWPlayable nowEngagementInstallationDDDBVVWVW: Foosball ArcadeIBPlayable nowEngagementInstallationOOgilvyOne LondonIIBMIBM Make The TeamINSalesInstallationCCollective LondonIinFAMOUSinFAMOUS Second Son - Enjoy Your PowerMIEngagementInstallationMMigrosCaptormaniaGOPlayable nowEngagementInstallationAAV&CGGoogleGoogle Chrome Racer InstallationSAPlayable nowProduct launchInstallationWwho's mcqueen picture GmbHSSamsungAll Eyes on S4NOProduct launchInstallationLLowe RocheNNokiaNokia Push to StartLFEngagementInstallationDDrimifyLLa Fournée DoréeBakery brand La Fournée Dorée cook up 45K interactions and a 93% engagement rate with gamification in food retailCOSalesInstallationDDrimifyCCotyBeauty giant Coty score a +92% increase in average basket spend through gamificationBISalesInstallationDDrimifyBBilsteinBilstein revs up engagement: 1,600 play parts manufacturer’s gamification experience at motorsports eventPOEngagementInstallationDDrimifyPPorscheCar brand Porsche score 97% engagement rate by gamifying world’s highest altitude pop-up storeCAEngagementInstallationDDrimifyCCargillCargill level up B2B events strategy with gamification, scoring major uplift in engagementsCCAwarenessInstallationAAdmcomCCasinó CampioneCasinó in Campione d'Italia: Play on the wayDFEngagementInstallationDDrimifyDDFSDFS transforms the luxury retail experience and rewards over 1,000 high-value customers in-store through gamificationESEngagementInstallationWWieden + KennedyEESPNESPN: Monster Storefront, ESPN Street-Level Interactive GameGRPlayable nowEngagementInstallationMMITP AgencyGGage Roads BrewingGage Roads Brewing Co: Tinska Outdoor GameREPlayable nowEngagementInstallationDDrimifyRRenaultGamified VivaTech event booth scores a 63% engagement rate for Renault’s mobility brand, MobilizeGCPlayable nowAwarenessInstallationRRed Paper HeartGGoogle ChromeGoogle Chrome: Data DefenseGRPlayable nowEngagementInstallationOOblioGGrubhubGrubhub: Lollapalooza TriviaHSEngagementInstallation3358HHelsingin SanomatHelsingin Sanomat: Nyt Battle, Real life gameLALoyaltyInstallationDDrimifyLLandsecLandsec boosts loyalty sign-ups by 20% with year-round gamification in UK shopping mallsMDEngagementInstallationMMountain DewMountain Dew Gaming Zone ActivationNESalesInstallationJJCDecauxNNescaféNESCAFÉ: Nescafe's Interactive DOOH Game at Shanghai Metro StationSNSalesInstallationDDrimifySSpace NKSpace NK boost sales by helping 14K shoppers per quarter find perfect product with in-store gamificationSPPlayable nowAwarenessInstallationCColenso BBDOSSparkKillabyteSNPlayable nowEngagementInstallationMMethod Studios (NZ)SSport New ZealandSport New Zealand: 8-bit Tokyo OlympicsFREngagementInstallationDDrimifyFFreeTelecoms company Free reward 25,000 clients through gamified instore promotionTEPlayable nowBrand imageInstallationTTAXITTELUSTELUS: Urinal gameRAAwarenessInstallationDDrimifyRRATPDevTravel leaders RATPDev raise engagement by 66% across 3 years for European Mobility Week campaignVESalesInstallationDDrimifyVVetoquinolVeterinary pharma MNC Vetoquinol hit 78% engagement with lead generation event gamesWDPlayable nowAwarenessInstallationMMutantWWakker DierWakker Dier: Game of the GooseWMEngagementInstallationDDrimifyWWhyte & MackayWhyte & Mackay collect 2K leads through gamified phygital campaign in premium retail locationWRPlayable nowEngagementInstallationDDrimifyWWilliams RacingGamification experience scores 1,139 leads to take pole position at Williams F1 X Kraken fan eventLEPlayable nowAwarenessInstallationLLEGOLLEGOLEGO x Pharrell Williams PinballKLEngagementInstallationMmakemepulseKKlarnaThe MythBuster ChallengePUPlayable nowAwarenessInstallationMMonksPPUMAPUMA: #NYCGP Motorsport InstallationPRPlayable nowEngagementInstallationDDroga5 NYPPrudentialPrudential: Escape RoomSAPlayable nowProduct launchInstallationAAntfoodSSamsungSamsung Step ChallengeG5EngagementInstallationRRoundhouse AgencyGGambler 500Roundhouse vs. The Gambler 500AMPlayable nowAwarenessInstallationAAKQAAAmazonAmazon Echo: Escape RoomAUPlayable nowProduct launchInstallationPPOLAAudiAudi: Enter SandboxLTPlayable nowProduct launchInstallationFFrance tv nouvelles écrituresLLes TémoinsLibérez ÉmilieLIPlayable nowAwarenessInstallationLLionsgateLLionsgateJigsaw: Escape RoomBAPlayable nowEngagementInstallationBBBH LondonBBritish AirwaysBritish Airways Ticket GiveawayURPlayable nowEngagementInstallationRRed Paper HeartUUrbanDaddyUrbanDaddy Cycling ClassicAREngagementInstallationSSaatchi & Saatchi StockholmAArielAriel Fashion ShootPBEngagementInstallationBBEAM InteractivePPBRPBR Drink & DrawRNPlayable nowEngagementInstallationRResnRRNZAFRNZAF Challenges