Enter Sandbox
- Brand
- Audi
- Year
- 2017
- Objective
- Product Launch
- Industry
- Automotive
- Mechanic
- Simulation & Strategy
- Platform
- Installation
- Agency
- POL
- With
- Monks
Objective
Audi launched Enter Sandbox to introduce the new Q5 model in Norway through an innovative interactive experience. The campaign aimed to create memorable brand engagement by transforming a traditional showroom visit into an immersive physical-digital experience that showcased the vehicle's capabilities in a playful, memorable way.
Solution
Enter Sandbox was an in-store VR installation where visitors physically created custom racing tracks in a sandbox using their hands. A depth-sensing camera with over 200,000 measurement points scanned the track in real-time and converted it into a 3D virtual world. Participants then entered the new Audi Q5 or a VR driving simulator to test-drive their custom-made track, complete with immersive effects including moving seats, haptic feedback, and spatial audio. The experience was developed by Swedish agency POL and MediaMonks and toured Audi dealerships.
