Challenges
- Brand
- RNZAF
- Year
- 2011
- Objective
- Engagement
- Industry
- Other
- Mechanic
- Simulation & Strategy
- Platform
- Installation
- Agency
- Resn
Objective
RNZAF wanted its website to be something people actively played with and passed along, not just browsed. By handing each visitor a genuine, one-of-a-kind flight recording — footage of their own real-time run — the brand built the campaign around a souvenir worth sharing, turning participants into the ones spreading it through social media.
Solution
Landing on the RNZAF site, the visitor is offered four separate challenges. In each one, they take the controls of a real robotic camera, steering it low over a physical scale-model landscape — the picture on screen is a live feed from that camera, not a rendered animation, so every dip and turn is genuinely happening. Once a challenge is finished, the player isn't left with just a score: their run is automatically cut into a personal video and posted to RNZAF's YouTube channel. They can then open that clip and send it on to friends through social media, turning their flight into something to show off rather than something to forget.
- 1
The player lands on the Royal New Zealand Air Force's Challenges site, which invites them to take on a series of tests to prove themselves.
- 2
Four separate challenges are on offer, each a distinct test for the player to complete.
- 3
In each challenge the player pilots a real robotic camera in real time, steering it as it flies low over a physical scale-model landscape and watching the live video feed of that miniature scene rather than a 3D render.
- 4
Each flight is recorded and automatically rendered into a personal highlight video, which is published to YouTube under the player's run.
- 5
The player can then take that finished video and send it on to friends, closing out the session with a share.
