RNZAF Challenges
Open the game- Brand
- RNZAF
- Year
- 2011
- Objective
- Engagement
- Industry
- Non-profit
- Mechanic
- Simulation
- Platform
- Installation
- Agency
- Resn
Objective
The Royal New Zealand Air Force created an interactive branded experience to boost recruitment and public engagement. The campaign aimed to showcase the technical capabilities and appeal of the air force to potential recruits through an immersive, shareable interactive game format.
Solution
Users controlled real-time robotic cameras in a live environment, piloting them through four distinct challenges over miniature landscape models. Participants' camera flights were automatically recorded and compiled into personalized YouTube videos, which could be shared on social media. The experience combined physical camera robotics with digital delivery, allowing players to save and distribute their unique gameplay footage.
Results
Not published.
