One World, One Dollar
- Brand
- SukuPay
- Year
- 2024
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Simulation & Strategy
- Platform
- App
- Agency
- /nk.studio
Objective
SukuPay's launch needed proof, not a pitch: that sending money abroad could be instant, free, and require nothing but the receiver's phone number. CEO Yonathan Lapchik put it plainly — the goal was to showcase how easy it is to send money around the world. Turning that claim into a live, competitive campaign was also the fastest way to seed SukuPay's first users across dozens of countries at once.
Solution
A player signs their team up at oneworldonedollar.com, then opens SukuPay and logs in with just a phone number. One player on the team receives a single dollar in USDC — that's the whole game piece. They type in a contact's phone number in another country and send it on; the recipient logs into SukuPay the same way, claims the dollar, and passes it forward to someone else abroad. The dollar can't be split and can't sit still — if it stops moving, that team is out. Over two weeks, teams keep the chain going country by country, racing to rack up the most countries and the most hand-offs (transaction count breaks ties) before time runs out.
Results
4,520 players across 100 countries took part; USDC was sent and received in over 100 countries on all seven continents. The dollar in play travelled a combined 18,140,369 km, and the winning team routed it through phone numbers in 59 different countries.
- 1
Players discover the game on a promotional website that explains the challenge — get a single dollar to travel through as many countries as possible — and register a team there ahead of a set deadline.
- 2
Joining requires nothing but a phone number: players sign into the SukuPay wallet app, skipping any bank account, seed phrase, or lengthy setup.
- 3
At the official start time, each registered team automatically receives $1 in USDC in its wallet — the single token that drives the whole game.
- 4
The core loop is a relay: a holder sends the dollar to another person's phone number in a different country, that person logs into SukuPay to claim it, and then passes it on again to someone new, extending the chain link by link.
- 5
Two rules bound every transfer: the dollar can never be split into smaller amounts, and it can never sit idle — a stalled transfer gets the whole team disqualified, pushing players to constantly recruit new contacts abroad.
- 6
A public leaderboard tracks each team's countries reached and chain length, letting teams compare progress in real time.
- 7
The game ends on a fixed date, crowning the team whose dollar crossed the most countries (ties broken by transaction count), alongside separate prizes for speed, first continent completed, and longest chain.
