Advergame Chip's Burger

Objective

Chip's Burger sought to increase customer engagement and brand interaction through interactive entertainment at point-of-sale locations. The brand deployed an advergame on in-store kiosks to create a memorable, playable experience for customers visiting their establishments during 2014.

Solution

An interactive advergame installed on kiosk/totem machines at Chip's Burger locations. The game was designed by Rogerio Favero and positioned for in-location customer play. Specific game mechanics, scoring systems, or gameplay details were not documented in publicly available sources.

Results

Not published.