IQ.Trivia

Objective

Volkswagen sought to create an engaging interactive experience at the 2022 LA Auto Show to attract visitors and strengthen brand connection with automotive enthusiasts. The activation aimed to generate excitement around the VW brand through a multiplayer competitive game integrated with the show's environment.

Solution

VW IQ.Trivia was a large-scale multiplayer trivia game displayed on a towering LED wall—billed as the largest LED wall ever built for an auto show. Visitors scanned a QR code on the display, entered their initials, and joined the game via their personal phones. Players answered multiple-choice questions in real-time, earning points based on both speed and accuracy—starting at 100 points and decreasing to zero over time. A dynamic 50/50 feature eliminated one incorrect answer once the score reached 50 points. A live leaderboard, visible across the booth, kept the competition and energy high. Multiple game sessions with prize opportunities ran daily throughout the show, with a host presenting questions on the LED display while players submitted answers from their mobile devices, and winners took home VW swag.

Results

Thousands of attendees played on opening night alone, and the activation became one of the most trafficked areas of the show floor throughout the run of the 2022 LA Auto Show, serving as both a fan experience and a brand outreach tool for Volkswagen.