Quiz

Objective

Deutsche Bank was relaunching its employer brand around a new "Positive Impact" platform, competing harder than ever for graduate and technical talent across the UK, US, Germany and APAC. Rather than tell candidates about the bank's values in text, ThirtyThree wanted to put them inside a decision and let them feel the outcome, driving deeper engagement at campus events and more graduate applications.

Solution

A candidate picks up a tablet at a careers event and works through a short run of quiz questions built around real workplace situations. Each question offers four responses ranked from strongest to weakest, so there's no obvious right answer to guess — the player has to actually judge the situation. Behind the text, a glowing orb fills the screen and reacts the instant an answer is tapped, shifting its behavior to signal how good that choice was before any explanation shows up. The player reads the orb's response, moves to the next scenario, and after a handful of rounds the short session ends and the tablet passes to the next person in line.

Results

As part of the wider employer-brand campaign the quiz was built for, Deutsche Bank saw a 48% increase in careers-site visitors, a 50% increase in average engagement per social post, and a 35% increase in graduate applications in the first year — program-wide figures, not isolated to the quiz itself.