Space NK boost sales by helping 14K shoppers per quarter find perfect product with in-store gamification

Objective

Space NK, a UK-based specialty beauty retailer, sought to reduce decision paralysis among shoppers browsing their curated range of indie brands and cosmetics. The retailer aimed to boost sales conversions by providing personalized product recommendations in-store, removing friction from the discovery process while enhancing the customer shopping experience.

Solution

Drimify developed interactive product recommendation quizzes displayed on in-store screens positioned above conveyor belts of featured products. The system posed beauty-related questions to guide shoppers toward personalized product matches. Space NK created three distinct quiz variations that could be updated whenever new products launched, positioning them as always-on 'interactive discovery stations' at their flagship Oxford Street location and Birmingham Bullring expansion, reducing the workload on store staff while delivering targeted recommendations.

Results

14,000 shoppers engaged per quarter with a 75% completion rate. The personalized quiz format drove increased conversions, though specific sales impact figures were not disclosed.