Find Your Perfect Body Spray
- Brand
- Space NK
- Year
- 2025
- Objective
- Sales
- Industry
- Retail
- Mechanic
- Quiz & Trivia
- Platform
- Installation
- Agency
- Drimify
Objective
Space NK's flagship on Oxford Street stocks a curated, ever-changing lineup of indie beauty brands — a selection wide enough to leave shoppers unsure where to start. The retailer wanted a way to turn flagship footfall straight into sales, giving customers a confident, personal product pick without pulling a staff member away from the floor, in a format it could roll out to future stores.
Solution
Shoppers walk up to a touchscreen mounted above a slow-moving conveyor of testers and tap to begin. A short series of questions asks about their beauty preferences — for body spray, lip colour, or blush — and the screen narrows the whole assortment down to a single match. The recommended product is already sitting on the belt in front of them, so the session ends with a name, a reason to try it, and the item itself within arm's reach.
Results
14,000 shoppers engage with the quizzes per quarter, with a 75% completion rate among those who start one.
- 1
The player steps into a play zone inside the store, where a screen mounted above a moving conveyor belt of tester products loops a branded video against the store's decor.
- 2
The zone determines which quiz is on offer — a body-spray finder at the Scent Station, or a lips-and-blush finder in that area — and the player taps the touchscreen to start it unassisted.
- 3
The player answers a fast series of single-choice questions about beauty preferences, with no pauses between them, narrowing from a wide field of brands down to one matching item.
- 4
The quiz ends on a results screen showing a personal product recommendation with a call to action.
- 5
The recommended product sits within arm's reach directly below the screen, letting the player move straight from result to product in hand.
- 6
At the Scent Station, the player pulls the matching tester off the moving conveyor, among body sprays from Phlur, Sol de Janeiro, and Kopari, and smells it.
- 7
The player can retake the quiz or try a different one — the store rotates three consumer quizzes and refreshes their product picks as new items launch, so a returning player sees new matches.
