Find Your Gaming Persona
- Brand
- MSI
- Year
- 2024
- Objective
- Awareness
- Industry
- Tech & Telecom
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Active Theory
Objective
MSI built the experience to launch its Z890 motherboard lineup for Intel Core Ultra (Series 2) chips and put a human face on the brand's abstract "AI PC" pitch. Rather than list specs, MSI wanted enthusiasts to see the new boards as the foundation of a personal AI build. A branded quiz gave the MEG/MPG/MAG Z890 range a reason to reach players directly and pull them into a giveaway.
Solution
Players click into "Find Your Gaming Persona" and are dropped into a 3D journey through the inside of a gaming PC, passing Z890 motherboards along the way. Along the route they answer five questions about how they play, then hit "generate" and watch an AI assemble a one-of-a-kind persona card built from their answers. Once the card appears, players are prompted to enter a giveaway for a full AI PC build on Z890 by filling out a short form. The last step is social: sharing the finished persona card with the campaign hashtags #MSIAIPC and #MSIAlwaysFearless.
- 1
The player lands on the MSI "Always Fearless" campaign page and clicks a button to start "Find Your Gaming Persona."
- 2
The experience opens into a journey through the inside of a gaming PC, moving the player past MSI Z890 motherboards along the way.
- 3
While traveling through the PC, the player answers five questions about how they play.
- 4
After the last question, the player hits "generate" and a generative AI assembles a personal gaming persona card, displayed as the result.
- 5
The player can tap "enter to win" and fill out a form to enter a sweepstakes for a Z890-based AI PC build.
- 6
The player can share their generated persona publicly on social media with the hashtags #MSIAIPC and #MSIAlwaysFearless.
