MSI AI PC
Open the game- Brand
- MSI
- Year
- 2024
- Objective
- Awareness
- Industry
- Tech
- Platform
- Web
- Agency
- Active Theory
Objective
MSI aimed to showcase its new Z890 motherboards and AI PC capabilities to gaming enthusiasts. The brand created an interactive experience to help users discover their gaming persona and connect with MSI's latest processor technology and AI-powered gaming hardware.
Solution
Active Theory developed an interactive web experience at my-gaming-persona.msi.com where users answer 5 questions to discover their unique gaming persona powered by generative AI. The platform generates personalized persona cards based on user responses and showcases the Z890 motherboard lineup. The experience features colorful design, smooth transitions, 3D elements, and unusual navigation patterns. Participants entered a sweepstakes with prizes including an Intel Core Ultra processor, MSI Z890 Motherboard, liquid cooler, power supply, graphics card, SSD, and chassis for the grand prize winner, with secondary winners receiving a Z890 Motherboard, liquid cooler, and Kingston memory.
Results
Not published.
