Gamified VivaTech Event Booth Scores A 63% Engagement Rate For Renault’s Mobility Brand, Mobilize

Objective

Mobilize, Renault's electric mobility and shared services division, needed to stand out at VivaTech—Europe's largest tech conference with 1,500+ competing exhibitors including tech giants—and educate a tech-forward audience about its charging infrastructure solutions and sustainable mobility offerings. The gamified booth experience aimed to increase brand awareness and engage qualified decision-makers in a crowded, high-traffic venue.

Solution

Mobilize deployed a six-level circular gamified experience using Drimify's Dynamic Path platform, titled 'Energy & Data for Change.' The game opened with a personality quiz that determined the participant's language preference (supporting 30+ languages), then guided players upward through levels featuring futuristic visual representations of Mobilize's car-sharing, EV, and mobility products. The circular level design referenced a recycling symbol, reinforcing the sustainability message aligned with VivaTech's net-zero emissions theme. The experience educated participants on Mobilize's charging solutions and sustainable services while maintaining engagement through progressive level unlocks and multilingual accessibility.

Results

The booth achieved a 63% engagement rate among VivaTech attendees. Thousands of participants were reached and educated across multiple languages. No additional metrics (dwell time, lead conversions, or sales impact) were disclosed in available sources.