Energy & Data For Change
View the case- Brand
- Renault
- Year
- 2022
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Quiz & Trivia
- Platform
- Installation
- Agency
- Drimify
Objective
Mobilize, Renault Group's mobility arm, needed to stand out on the VivaTech show floor among 1,500+ exhibitors, including Google and Microsoft, and hold visitors' attention for longer than a passing glance. The brand wanted to build awareness and educate a specialized, multilingual international audience on its car-sharing, EV and charging services, giving its physical booth an added layer of engagement.
Solution
Visitors step up to a screen on the Mobilize booth and take a quick personality-style quiz, which switches the experience into their preferred language from a choice of more than 30. That opens onto a circular map of six stops arranged like a recycling symbol. At each stop, the visitor works through a short mini-game or learning module tied to one of Mobilize's products; clearing it advances them one step around the loop, past futuristic renderings of the brand's car-sharing fleet, EVs and charging points that mark their progress. After all six stops, the visitor has completed the full circle and comes away with a rundown of Mobilize's car-sharing, electric vehicle and charging offer.
Results
The activation drove a 63% engagement rate among booth visitors at VivaTech.
- 1
A visitor at the Mobilize stand at VivaTech starts the branded experience on a stand screen; a short personality-style quiz at the outset determines which of over 30 language versions the rest of the experience runs in.
- 2
The player lands on a map screen showing the whole route at once: six levels arranged in a circle shaped like the recycling symbol. From here the player opens the first level.
- 3
Each of the six levels is a separate mini-game or learning module; completing one earns points that add to a running total for the whole route.
- 4
Closing a level triggers a camera move up along the circular path, passing futuristic imagery of Mobilize products and services as a visual marker of progress before the next level opens.
- 5
The player repeats this loop until all six levels are cleared, picking up information along the way about Mobilize's home, business, and on-the-road charging solutions, its carsharing service, and its electric vehicles.
