La Copa America
- Brand
- Sancor Seguros
- Year
- 2021
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Quiz & Trivia
- Platform
- Web
Objective
As an official sponsor of the Argentine national team during Copa América, Sancor Seguros wanted a social push that would put its sponsorship in front of fans, grow its Facebook and Instagram following, and build out its contact base with one of the brand's biggest social campaigns to date.
Solution
Fans tap through from a post, Story or pinned Highlight on Sancor Seguros' Instagram and Facebook to open a web quiz about the Argentine national team and Copa América history. Five multiple-choice questions appear one at a time, each with a 30-second countdown ticking down as the player picks an answer. After every question the screen shows whether the answer was right, and if not, reveals the correct one. Anyone who clears all five without a mistake is automatically entered into a draw for one of three official national team shirts, with winners picked under notary supervision and announced on social media.
Results
35,147 people played the quiz, averaging about 1,400 entries a day. Campaign posts reached 1,077,559 views and drew 34,608 interactions, while the promotion brought in 6,398 new followers across the brand's social accounts.
- 1
Players discover the quiz through a promo post in Sancor Seguros' Instagram or Facebook feed inviting them to test their knowledge of the Argentina national team ahead of the Copa América, or through the brand's Stories or a pinned Highlight, tapping a swipe-up link to enter.
- 2
The quiz opens as a branded web app carrying Sancor Seguros' Copa América look.
- 3
Players work through five multiple-choice questions about the Argentina squad and Copa América history one at a time, each with a 30-second countdown; missing the timer counts as a miss, and after every answer the game shows whether it was correct, revealing the right answer when it wasn't.
- 4
Players who answer all five questions correctly are entered into a prize draw for three official Argentina national team jerseys.
- 5
Winners are selected by drawing lots in the presence of a public notary and announced on the brand's social media channels.
