Insurance Company Promotion: Celebrate Copa América With A Quiz

Objective

Sancor Seguros, an Argentine insurance company founded in 1945 in Sunchales with over 70 years of experience and operations extending into Uruguay, Paraguay, and Brazil, is an official sponsor of Argentina's national football team. The company leveraged the Copa América 2024 tournament to strengthen brand engagement, grow social media presence among sports fans, and expand its contact database. The campaign aimed to capitalize on the national excitement around the tournament to drive participation and build brand loyalty.

Solution

Developed with digital agency Brote AD, a 25-person digital marketing agency, the campaign featured an interactive timed quiz with five questions about Argentine football and Copa América history, each limited to 30 seconds for answering; the app gave instant right/wrong feedback after each answer. Participants who answered all questions correctly were entered into a drawing to win three official team shirts, with winner selection announced on social media in the presence of a public notary. The quiz was deployed across Facebook and Instagram through multiple channels: organic posts, Stories, Story Highlights with direct promotion links, paid social advertising, customer newsletters, and targeted outreach to previous contest participants. The interactive experience was enhanced with emojis, Emoji Slider stickers, questionnaires, and surveys to encourage sharing and engagement.

Results

The campaign reached 35,147 participants (averaging 1,400 daily participants), making it the marketing activity with the highest number of participants in Sancor Seguros' history. Campaign performance metrics included 1,077,559 post views, 34,608 total interactions, and 6,398 new followers gained across social platforms.