Rap Jeu

Objective

Red Bull sought to engage French hip-hop audiences through interactive entertainment. The campaign leveraged the popularity of rap culture and gaming to build brand affinity and audience participation within the French-speaking market.

Solution

A rap-themed quiz/game experience created in collaboration with PopCorn 66 and Priska agency. The game engaged players with French hip-hop culture and references through interactive gameplay. Players could access the experience via a call-to-action directing them to the Red Bull platform.