Unlock Your Energy
Open the game- Brand
- Acura
- Year
- 2025
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- MONOGRID
Objective
Acura wanted to shake off traditional automotive advertising and reach a younger, digital-first audience while introducing its full lineup as it launched the ADX, its first "gateway" crossover. Rather than list specs, the brand set out to match people with a car based on who they are, tying the campaign's "Crafted to Match Your Energy" message to a personalized, shareable experience.
Solution
Visitors land on a single question: "If you were a car, what car would you be?" From there they move through six quick prompts, each a different gesture — dragging a slider, swiping between options, tapping a choice — that read more like a personality test than a spec sheet. Each answer nudges the result toward one of Acura's nine models, sedans and SUVs alike. At the end, the quiz reveals a match: an animated result card paired with a personal "aura photo" that visitors can save or post straight to social media, turning their result into something to share rather than just read.
- 1
The player opens the site to a loading screen with ambient animation and sound, then lands on a welcome screen posing the hook question: 'If you were a car, what car would you be?' A prompt invites the player to start the quiz.
- 2
The player answers six questions in sequence, each built around a different interaction — dragging, sliding, or tapping to choose — with animated, sound-cued transitions linking one question to the next. Every answer feeds a hidden color matrix that builds the player's profile as the quiz progresses.
- 3
A video transition calculates the result, matching the accumulated color combination to one of nine Acura models spanning sedans and SUVs.
- 4
The result screen reveals an animated card showing the matched Acura model alongside a personalized 'energy' profile tied to the car's characteristics.
- 5
A color filter is applied to generate a personalized 'aura photo' rendered in the campaign's signature palette.
- 6
The final screen lets the player share the aura photo and result on social media, and browse an interactive gallery to explore the rest of the Acura lineup.
