How Petrol Station Incentivized Sales And Generated Leads

Objective

Holdina, a Bosnian petroleum distributor, aimed to boost sales of its premium 'Class Plus' fuel and generate qualified customer leads. The campaign targeted car enthusiasts and consumers who appreciate premium fuel benefits by offering an interactive gamified experience tied to in-store purchases.

Solution

The 'Pour, Play and Win' campaign was an educational quiz game accessible through unique codes printed on fuel-purchase receipts. Players answered five randomly selected questions from a pool of 21 about premium fuel benefits, earning points for correct answers and speed. Users could attempt the quiz up to 10 times with different question sets. An embedded link directed players to an informational website about the fuel product. Weekly draws offered prize incentives: €55 gift cards (7 per week for the first three weeks), escalating to €100 and €150 vouchers in the final week, with a €250 grand prize.

Results

The campaign registered 10,819 users who played a combined 21,830 games, generating over 10 days of cumulative engagement time. Weekly prize draws maintained participation across the campaign duration.