Home Game
View the case- Brand
- Foot Locker
- Year
- 2021
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Quiz & Trivia
- Platform
- Social
- Agency
- Cthdrl
Objective
During the 2021 NBA All-Star Game, Foot Locker aimed to engage basketball fans at home by creating an interactive social gaming experience. With pandemic-related restrictions limiting in-person attendance, the retailer sought to replicate the energy of All-Star Weekend through real-time challenges and social commerce on Twitter, driving brand engagement and product visibility during a high-traffic sports event.
Solution
Foot Locker launched #FLHomeGame, an interactive Twitter game integrated into the NBA All-Star Game broadcast. Players solved challenges, participated in prop bets and speed contests, and answered trivia questions triggered by live game events. Fans engaged by responding directly to Foot Locker tweets announcing product drops and challenges during the game. CTHDRL developed the branding, website, and overall experience in partnership with Game Seven and Ole Creative. Winners received premium prizes including Quavo's game-worn sneakers, signed Air Jordans by designer Melody Ehsani, and training sessions with shooting coach Lethal Shooter.
