SpongeBob: Bubble Pop
View the case- Brand
- Nickelodeon
- Objective
- Awareness
- Mechanic
- Arcade & Action
- Platform
- Installation
- Agency
- Make Studios
Objective
Celebrate SpongeBob SquarePants' 20th anniversary through an interactive retail activation. The campaign aimed to engage customers in Singtel Hello stores across Singapore with a memorable branded experience using gesture-controlled technology.
Solution
An interactive arcade-style game installed in retail locations where players use body movements and gestures to control SpongeBob and pop bubbles within a 60-second time limit. Players who achieved minimum score thresholds received winning tickets as prizes. The installation was deployed across multiple Singtel Hello retail stores throughout Singapore with a 2.5-month deployment window.
